AT THE RAWK AGENCY We provide the creative ideas and solutions that help brands and marketing agencies bring campaigns to life.
Client: John Dewar & Sons Ltd
Project: Dewar's Hotel UK
‘Dewar’s Hotel’ was an immersive and interactive brand experience delivered for Dewar’s, Bacardi Martini’s premium blended scotch brand.
Invite-only brand advocacy pop-ups, the events were designed by Dewar’s and its partner agencies to deliver stylised and story-led brand immersion sessions to audiences across Europe, celebrating and raising the profile of the brand’s portfolio through experiential excellence.
Client: Innis & Gunn
Project: The Friday Sessions
‘The Friday Sessions’ was a campaign of pop up branded gigs developed to drive brand awareness and support sales in key accounts in line with the launch of their new lager.
Taking place in key accounts across central Scotland on 6 consecutive Fridays, these free entry live music and sampling events were programmed to interact with the brands target audience post work, providing a perfect start to their weekend.
Client: Bacardi Martini B.V.
Project: Malts Trade Shows
This campaign of Single Malt trade show’s was designed to support the launch of Bacardi’s “Last Great Malts” portfolio.
Working with the brand’s European ambassador we delivered and managed a series of 7 experiential trade show appearances across Europe. Using a pre existing brand asset, we delivered a strategy designed to increase product awareness and deliver the five brand stories direct to consumer.