AT THE RAWK AGENCY We provide the creative ideas and solutions that help brands and marketing agencies bring campaigns to life.
Project: Dewar's Hotel UK
‘Dewar’s Hotel’ was an immersive and interactive brand experience delivered for Dewar’s, Bacardi Martini’s premium blended scotch brand.
Invite-only brand advocacy pop-ups, the events were designed by Dewar’s and its partner agencies to deliver stylised and story-led brand immersion sessions to audiences across Europe, celebrating and raising the profile of the brand’s portfolio through experiential excellence.
Project: Standon Calling
Standon Calling was an opportunity for Crossbill Gin to deliver a high volume of perfect serves and samples to a captive and engaged audience using their bespoke mobile bar asset.
A three day music festival with an attendance of 10,000, Standon Calling gave the brand the chance to directly engage with consumers and introduce them to their product in the incredible atmosphere of one of the UK’s best loved music festivals. The RAWK Agency provided a staffing and logistics solution that enabled the activation to run perfectly, from the first note to the last encore.
Project: Scotch Egg Club Advocacy
Dewar’s Scotch Egg Club advocacy trips are an opportunity to increase brand awareness and understanding within groups of key influencers from important sales territories across the globe.
Mutli-day events, these trips see groups flown in from around the world to be immersed in the world of Dewar’s Blended Scotch and the Scotch Egg Club. Based in and around the brand’s home in the Scottish Highlands, the guests are thrown in to the world of the brand, its products and its colourful and incredible history, ending with a perfectly curated on-trade tour around the country’s capital.