It’s almost time for the Edinburgh Festival Fringe, one of our favourite events of the year and an incredible time to live and work in the city of Edinburgh. As well as the thousands of unique performers that will make the city their home this month, the festival also tends to attract a number of brands and, as an experiential marketing agency, we are always excited to see what they and their agencies are going to deliver and how they intend to engage with audiences at one of the worlds biggest cultural festivals. With that in mind, we sat down to discuss the activations we’re most excited about this summer and here are five that the team are really looking forward to visiting.
Buffalo Trace Pop Up Film Festival.
Buffalo Trace bourbon have teamed up with Lucky Liquor, one of our favourite Edinburgh establishments, to deliver an immersive pop-up film festival showing some of the best Westerns to ever grace the silver screen. Between the 8th and 14th of August, Lucky Liquor will become ‘The High Noon Saloon’. Guests will be encouraged to arrive in costume, and throughout the show actors in the room will interact with the film. Saloon scenes will be turned into immersive moments where the viewers will be invited to enjoy Buffalo Trace cocktails as the stars on screen enjoy their chosen beverage. If you’ve ever fancied enjoying barrel aged cocktails with Clint Eastwood or having a sarsaparilla with Steve McQueen, then here’s your chance.
Russian Standard House of Davai.
Russian Standard are bringing their ‘House of Davai’ activation to this years Edinburgh fringe and it looks like it will be a lot of fun. Running at both Teviot Gilded Balloon and Spiegeltent Palais du Variete, the House of Davai will offer festival goers the chance to play ‘Rebel Bingo’ and 'Ping Tron'. Rebel Bingo is a re-imagining of the popular pastime that will include DJ’s, dancers, glitter cannons and giant pandas! However, what we’re most excited about is Ping Tron - imagine playing ping-pong in total darkness, guided only by the neon glow of the net, the ball and the table's edge; that’s Ping Tron, and we think it sounds incredible.
Jim Beam Jazz Bar.
Jim Beam have partnered with Kansas Smitty’s, a mainstay London jazz bar, to deliver a month long pop-up venue at the Biscuit Factory. Serving cocktails and soul food the pop-up will be open from 10pm until 3am throughout the festival and will be delivering a program of talks, tastings and hot jazz in the form of Kansas Smitty’s own in-house 8 piece band.
Pickering's Gin Terrace.
If, like us, you like to hear the crackle and pop of the record player when you listen to your favourite tracks, then the idea of having your Martini perfectly mixed at 78RPM should really perk up your interest. Pickering's have teamed up with One Square to deliver a summer-long Gin Terrace activation, serving summery cocktails and small dishes based around their centrepiece ‘The Marvellously Mixed Musical Martini Maker’ a vintage record player come Martini maker that will deliver the perfectly mixed Martini every time. The terrace will be open throughout the summer and will also host a number of events including cocktail masterclasses and meet the maker sessions with Marcus Pickering.
Arbikie A Club.
Taking place in the beautiful Merchants Hall on Hanover Street, right at the heart of the festival, A Club is brought to us by Arbikie, the single-estate Scottish spirits producers. Running throughout August, A Club will provide an exciting programme of eclectic musical entertainment, all served up with a selection of cocktails and fine food showcasing their range of gin and vodka.
Have you got an event running at the fringe this year that you think should have made the list? We’d love to hear about it. Or, if you’re planning an activation and think we could help, please don't hesitate to get in touch.