Client: Persie Gin
Project: Trade Stand
Design, build and deliver a compact, re-useable and easy to transport trade stand solution for a campaign of high footfall national food and drink events. Specifically,the stand should be of modular construction to allow for differing set ups dependant on show space, and its dimensions should be such that it can be transported within a specific company vehicle.
Tasked with working to budget to create an eye catching yet efficient trade stand that accurately communicated the brand message whilst remaining easy to work from and simple to transport and construct, The RAWK Agency delivered a number of bespoke design options. Each option, when in transport mode, fitted within the dimensions of the company's vehicle and when constructed, allowed the client to work with its component parts to make the most of any exhibition space. Furthermore, each was an accurate representation of the brand's identity that could be delivered within time and budgetary constraints.
Once the client had selected their preferred design, the team at The RAWK Agency undertook all procurement and construction, and delivered the stand on budget and ahead of schedule. A beautifully crafted and finished branded folding bar solution with lockable storage, generous work space and matching display units that allowed for merchandising of stock and POS. In line with the brief, the unit was very versatile and transportable in the company vehicle. Moreover, if necessary the asset offered the option to be built and manned by a single member of staff.
ON THE GROUND
The team at The RAWK Agency worked with the brand to get under the skin of their identity, how they perceived themselves and how they wanted to be perceived by their audience in the trade show arena.
After initial discussions around design aspirations, timeline and budget, the team at RAWK went about creating a selection of initial design ideas that were developed into fully rendered 3D imagery. The initial designs were shared wth the client and a preferred direction was selected and developed into a final design.
The RAWK Agency then reached out to their trusted network of suppliers to procure all of the materials necessary to complete the build to the highest standard. With final designs and all materials in place, the team at The RAWK Agency set about building and finishing the asset in their workshop.
Finally, the stand, complete with branding and transport cases was handed over to the client on budget and ahead of schedule.