CLIENT    - Royal Brackla

PROJECT - Global influencer visits

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Client Challenge:

Facilitate the delivery of a bespoke brand immersion weekend for premium global influencers.

 

RAWK Solution: 

Required to deliver discrete but comprehensive support to the Royal Brackla brand ambassador in delivering an exemplary one off event, we produced a full event plan that enabled us to ensure the smooth running of every element. We managed transport logistics, coordinated service providers and managed budget whilst offering well informed brand support to the ambassador.

 

Outcome:

The seamless delivery of a weekend brand event that led directly to planned product sales to large scale and immersed key global influencers in a new product launch. 

 

Quick Figures:

  • 12 Super premium VIP guests
  • 4 Chauffeur driven off-road vehicles
  • 1 Private jet
  • 2 Private chefs

On The Ground:

This bespoke event was designed to introduce the Royal Brackla brand to high profile global influencers in the stunning setting of Cawdor Castle and the Drynachan Lodge. 

RAWK delivered logistical support, stock management and informed drink service at the intimate weekend which included a distillery tour, a castle visit led by Lady Cawdor and a whisky dinner cooked by a private chef.

Discretion was key with the intimate group of VIP guests and extensive knowledge of the new product was imperative in delivering the brand message in an appropriate way for the client.

If you’d like to talk to us about presenting your brand to your target influencers please don't hesitate to get in touch